“For their BA Promotional Media Final Project, students planned, presented and delivered a professional-level brand campaign.

It’s a project that is as challenging, as it is rewarding, bringing together the full range of skills learned over the course of their degree.

As the culmination of three full years of intense knowledge-acquisition and practice, the final portfolio is both critical and comprehensive. Students carry out research and develop insights. They then distil those insights into big ideas, identify audiences, write strategy documents, and ultimately bring it all to life through video, audio, text and image.

This year’s campaigns were nothing short of impressive. Not only did their strategic decision making and resulting output showcase a multiplicity of skills, but they were also assessed by industry experts — who were suitably impressed by what they saw.

The students’ final portfolios will be on display at the 2025 Media, Communications and Cultural Studies degree show. We hope you enjoy them.”

Alison Winch, Senior Lecturer, Media, Communications and Cultural Studies

Vince Medeiros, Lecturer in Promotional Media, Media, Communications and Cultural Studies