Daseul Kim


“What if I was launching my own fashion brand?”.

LEETU is strongly inspired by London. The first step was to gather some information and images of London and put my own experiences to the images that I have been created. The muse is the ideal and beautiful female model as she explores the eclectic collage background - derived from actual destinations in London in order to reflect unique and various atmosphere of the city. The collages were drawn from the small details of London such as streets, lighting in the night, architecture, the symbol of the underground and combined with the design of the muse’s outfit.