Crybaby

Rongjie Ma

marongjiejt2022@163.com

The hero piece for this campaign is a stop-motion film. In this short, a girl is crying alone, and CRYBABY slowly comes to life beside her. It does not try to stop her tears or fix her emotions. Instead, it quietly stays with her, highlighting the idea that it is okay to cry. In this way, CRYBABY becomes more than a collectible object — it becomes an important emotional companion.