Unfiltered London

Yuhao Shen

Oscar.shen@outlook.com

Unfiltered London is a campaign project that explores the gap between polished online travel content and real-life experience. Focusing on London’s landmarks and restaurants, the project uses video, photography and editorial design to question how filters, selective framing and over-curated images shape expectations. By positioning TripAdvisor as a platform for real reviews and user-generated evidence, the project encourages audiences to look beyond idealised visuals while rebuilding trust through more honest, grounded experiences.