Redefining Skincare

Raiyan Khurram  

raiyankhurram36@outlook.com  

Men belong in skincare, it’s normal, it’s CeraVe.

This project is all about redefining skincare for men by breaking away from the macho marketing that takes place in men's skincare and beauty products. Instead, it works with CeraVe to create effective and uncomplicated skincare products with simple, sleek, and health-focused branding. CeraVe doesn’t rely on feminine or masculine tropes; it's 100% unisex.