Leave A Trace
Xiaoya Cai
xcai20050402@gmail.com
Leave a Trace explores how bookstores can regain meaning in an automated world. Instead of competing with digital convenience, the campaign focuses on emotional connection and shared experiences. Readers and booksellers leave handwritten notes inside books, turning browsing into a personal interaction. By encouraging participation, the bookstore becomes more than a place to buy books; it becomes a space where memories, connections, and traces of others remain.
