Read more. Read anywhere

Morgan Leonard

Morganleonard_@outlook.com

My campaign aims to combat instant gratification and the rise of social media use. The goal of “Read more. Read anywhere” is to advertise reading as an intentional, digital alternative to fast-paced media consumption. Through Kindle, reading aligns with the digital ecosystem that Gen Z are incredibly fond of - and familiar with. Ultimately, the project portrays reading as a calm yet culturally relevant habit.