The Ritual of Ocean
Sarah Shahin
I have created a branding project inspired by the luxury self-care brand Rituals, focusing on the theme “The Ritual of Ocean.” My aim was to explore how design can communicate calmness, relaxation and a sense of escape. The concept is inspired by the calm qualities of the ocean. I used a limited colour palette of blue and white to create a clean and cohesive aesthetic, reflecting water and clarity. I also incorporated simple illustrations of marine elements such as fish, coral and waves to enhance the theme while keeping the design minimal and elegant. I developed a series of outcomes including a poster, tote bag, gift packaging and candle label, ensuring consistency across all designs. Overall, my work aims to communicate a sense of peace and self-care, encouraging the audience to “immerse themselves in calm.
