One Sweet Memory

Bronwyn Stella Davies

bronwynstelladavies@gmail.com

@bronwynstelladavies

This campaign aims to create a safety net for those who need comfort. People go to perfumes to revisit memories, or avoid them, making this marriage between memory and scent a viable yet unexplored pathway. One Sweet Memory intends to bring back the nostalgia and fun into perfume advertising. Avoiding the cliches in traditional beauty advertising, with many leaning on “femvertizing” to cater to their audience of women, therefore inadvertently marginalizing and patronizing them, “One Sweet Memory” connects to the consumer in wholly different and original way.