Less saved more seen

Fan Raymon

lilyfan2022@163.com 

This project reflects my interest in how promotional media can change everyday behaviour, not just attract attention. Through Less Saved. More Seen., I explored a common habit among young people in London: saving places online but rarely visiting them. I wanted to turn this passive form of discovery into real action. During the process, I learned that a strong campaign needs more than a good slogan. It needs research, audience understanding, visual identity, practical execution, and a clear reason for people to participate. Creating the video, pitch deck, and supporting content helped me understand how strategy and creativity must work together. The project also made me more aware of my own working process. I learned to plan earlier, collect materials more carefully, and think about how each creative choice supports the campaign message.