Fall in Love with Her Code

Josué Mbemba-Gantsa

josue.gantsa@gmail.com

The ‘Fall in Love with Her Code’ campaign for O Boticário is an ode to the art of fragrance. Inspired by Patrick Süskind’s ‘Perfume’, we wanted to show what it’s like to fall in love with a fragrance, from a male perspective, without ever figuring out what it is or how to make it. You can search through all the flowers and olfactory notes that you want, but at the end of the day, the secret of the fragrance is kept by the person wearing it. This is ultimately the message that we wanted to convey through the campaign: that women’s beauty secrets are theirs to keep.